Notes from the trenches — product, AI, retention, pricing, and building in emerging markets.
Retention · May 1, 2026 · 14 min
Most SaaS churn happens before users see value. After shipping activation work across Zepargn, ChapChap and Kkiapay, here are the only three levers that consistently moved the curve.
Read →Product Management · April 10, 2026 · 8 min
An honest review of what Reforge actually changed in how I work — and what it didn't. Notes from someone who paid for it five times.
Read →Build in public · March 15, 2026 · 9 min
How JustiXia went from a Saturday morning conversation to a working AI legal assistant by Sunday night. What we cut, what we kept, and why ship-fast wins in emerging markets.
Read →AI engineering · February 8, 2026 · 13 min
A long technical post on the architecture trade-off every AI PM eventually faces. The flexibility of retrieval against the predictability of routing — and the hybrid system I ended up with.
Read →Pricing & growth · January 12, 2026 · 7 min
After watching pricing experiments at Kkiapay and ChapChap, I stopped believing churn is about price points. It's about the gap between what users expect to pay and what shows up on the invoice.
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