Notes from the trenches, product, AI, retention, pricing, and building in emerging markets.
AI engineering · June 26, 2026 · 12 min
How I ship faster with AI without accumulating technical or product debt. The order of operations on a new project, the trap of AI-explained stack traces, what AI is safe to delegate, and what the human stays in the loop for. Notes from shipping six AI products in 2025 with Claude Code as a co-pilot.
Read →Product Management · June 19, 2026 · 15 min
Joining a founder-led fintech at 50M+ transactions per month as its first Product Manager. The discovery rituals I added, the delivery cadence I left alone, the CODIR roadmap I built across four UEMOA countries, and the six AI products I shipped in production in 2025 while doing it.
Read →Leadership · June 12, 2026 · 14 min
Three years of building, eighteen months of hiring and training, twelve months of progressive disengagement. Now I'm an advisor and the product runs without me. The playbook on the three layers that make a founder-handoff work: the system, the people, the principles.
Read →Build in public · May 30, 2026 · 16 min
A mobile savings, investment, and budgeting product live in francophone West Africa since 2023. Built solo, scaled to a team of five engineers and a junior PM, and operationally hands-off for the past year. The HA architecture, the idempotency layers, the PostHog-driven product fixes, and the runbook that let the team carry it forward.
Read →Build in public · May 29, 2026 · 15 min
An app that makes domestic labor visible and fair in couples. Built solo across web, iOS, Android, and a backend on Cloud Run, currently in App Store and Google Play review. Notes on the product, pricing, and retention decisions that mattered most when the unit of value isn't one user but two.
Read →Build in public · May 23, 2026 · 14 min
Solo build of a childhood-nutrition app for francophone West African families, App Store approved on day five, after three rejections. The code was easy. The hard parts: cutting the payment I had already built, finding the right humans, and shipping an architecture that could absorb every surprise Apple threw at us.
Read →Retention · May 1, 2026 · 14 min
Most SaaS churn happens before users see value. After shipping activation work across Zepargn, ChapChap and Kkiapay, here are the only three levers that consistently moved the curve.
Read →Product Management · April 10, 2026 · 8 min
An honest review of what Reforge actually changed in how I work, and what it didn't. Notes from someone who paid for it five times.
Read →Build in public · March 15, 2026 · 9 min
How JustiXia went from a Saturday morning conversation to a working AI legal assistant by Sunday night. What we cut, what we kept, and why ship-fast wins in emerging markets.
Read →AI engineering · February 8, 2026 · 13 min
A long technical post on the architecture trade-off every AI PM eventually faces. The flexibility of retrieval against the predictability of routing, and the hybrid system I ended up with.
Read →Pricing & growth · January 12, 2026 · 7 min
After watching pricing experiments at Kkiapay and ChapChap, I stopped believing churn is about price points. It's about the gap between what users expect to pay and what shows up on the invoice.
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